For Opticwear, a leading sunglass and reader company with over 40 years of heritage, I developed a brand and digital strategy to modernize their image while preserving their timeless appeal.

Concept: The goal was to create a sleek, elegant look that attracted mid-career professionals seeking designer-quality eyewear at an accessible price. The logo maintained the brand’s legacy, striking a balance between tradition and modernity. I designed and built the website to reflect this refined image, ensuring it catered to both existing customers and new audiences.

Challenges and Solutions: One of the main challenges was evolving the brand’s digital presence without losing its established identity. I developed social media graphics and marketing materials to enhance their online presence, while creating a new affiliate program. The program, integrated into their website, provided digital assets for ambassadors to generate traffic and boost sales.

The results included increased online and in-store sales, a growing social media presence through a structured, recurring model, and a fully redesigned website that effectively targeted their audience and future direction.