Alunna - Tutoring App

For Alunna Tutoring App, I developed a comprehensive brand identity and user interface design to establish their presence in the digital learning space.

Concept: The project aimed to create a cohesive visual language for Alunna that would appeal to students, parents, and educators. The design balanced professionalism with approachability, reflecting the app's commitment to accessible, high-quality tutoring services.

Challenges and Solutions: The primary challenge was distilling complex educational concepts and data into visually appealing formats. I addressed this by creating robust brand guidelines, including typography, an expanded color palette, and clear implementation rules.

The project involved developing brand guidelines, designing application screens, and creating an investor pitch deck. For the pitch deck, I transformed dense technical information into compelling visual narratives, simplifying complex text and designing custom graphs that adhered to the brand's style.

The resulting brand identity and application design successfully positioned Alunna as a modern, trustworthy player in the educational technology sector, setting a strong foundation for growth in the competitive tutoring app market.


Print Design + UI Design

My Role


Lead Designer

When


2022

Deliverables


Brand Guidelines
Marketing Collateral
Investor Deck
Application Screens

Navigation Buttons Example